Social Media AI in India | unoblox

A social media calendar eats content faster than most teams can write it — one blog post might need to become a caption, a thread, and a short-form video script, each in a different tone for a different platform. unoblox's rupee-billed, OpenAI-compatible endpoint is a natural fit for this repurposing work: draft variations quickly, in rupees you can estimate up front, without changing how your content team already writes the source material.

The content-calendar problem

Most brands already produce a long-form source — a blog post, a product update, a customer story — and the bottleneck is turning that one piece into the five or six shorter posts a real posting calendar needs. Doing that by hand for every platform, every week, is where content calendars quietly fall behind.

A repurposing pipeline

1. Start from your source: the original blog post, announcement, or transcript.
2. Draft per platform: ask for a caption, a thread, or a script separately, since each platform rewards a different length and tone.
3. Vary the angle: generate two or three options per platform rather than accepting the first draft, and let your team pick or blend.
4. Review before posting: check facts, tone, and any claims against your brand guidelines — treat the output as a strong first draft, not a final post.

curl https://api.unoblox.ai/v1/chat/completions \
  -H "Authorization: Bearer ub-gw-your-key-here" \
  -H "Content-Type: application/json" \
  -d '{
    "model":"deepseek-ai/deepseek-v4-flash",
    "messages":[{"role":"system","content":"Turn the following blog excerpt into three short, punchy social captions, each under 40 words."},{"role":"user","content":"<blog excerpt here>"}]
  }'

Choosing a model for content work

• High-volume caption drafting: DeepSeek V4 Flash (₹9.07 / ₹18.14 per 1M tokens) for cheap, frequent variations.
• Brand-voice-sensitive copy: GPT-5 mini (₹25.2 / ₹201.6) or Llama 4 Maverick (₹20.16 / ₹80.64) for a closer match to a specific tone.
• Flagship campaign copy: Claude Sonnet (₹201.6 / ₹1008) or GPT-5 (₹126 / ₹1008) where a launch post is worth extra attention.
• Everything else in the catalog, including Gemma 4 and Mistral Small, is available the same way — check /models for current ₹ pricing.

Brand voice and the review step

The single biggest lever for consistent output is a written brand-voice description in your system prompt — tone, words to avoid, typical sentence length — reused across every request rather than re-explained each time. Even with a good system prompt, keep a human review step before anything goes live: a model doesn't know your current promotions, ongoing sensitivities, or yesterday's customer-service incident unless you tell it.

Frequently asked questions

Can this schedule posts directly to social platforms? No — unoblox generates the text; scheduling and publishing still go through whatever social media management tool you already use.

Will output sound consistent across a whole month of posts? It will if you reuse the same brand-voice system prompt every time; consistency comes from your prompt discipline, not from the model remembering previous posts.

Can it write in Hindi or other Indian languages for regional audiences? Yes, specify the target language in your prompt; review a sample for tone and correctness before scaling to a full calendar, since language quality isn't something we publish a specific figure for.

Is there a risk of generating repetitive content across posts? Yes, if you reuse an identical prompt — ask explicitly for a different angle or opening line per post, or generate a few variants and pick the best.

How is this billed if I generate many drafts and only use one? Every generated draft is billed as output tokens, in ₹, the same as any other call — factor draft-and-discard workflows into your volume estimate on /models.

Should AI-drafted posts be reviewed before publishing? Yes — treat them as a fast first draft. A human should check tone, current relevance, and factual claims before anything goes out under your brand.

Get started in rupees → https://unoblox.ai/sign-in